Powerful and electrifying 'Viva Magenta' is the 2023 Pantone color of the year!
In jewelry terms, this year you may see more people adorning themselves with hues of pinkish-red gemstones such as ruby, rubellite, dark pink tourmalines and pink sapphires among others:
Rubellite Pearly Cluster Earrings
Ruby Ischia Circle Necklace
Pink Sapphire Jasmine Drop Earrings
"In this age of technology, we look to draw inspiration from nature and what is real. Pantone Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, Pantone Viva Magenta reconnects us to original matter. Invoking the forces of nature, galvanizes our spirit, helping us to build our inner strength."
Executive Director, Pantone Color Institute
Every year since 2000, the color experts at Pantone have picked a color that reflects the current cultural climate. Their selection influences product development and purchasing decisions across multiple industries, including fashion, interior design, as well as product packaging and graphic design.
The process of choosing the Color of the Year takes about nine months, with Pantone’s trend watchers scanning the fashion runways, movie sets and high-profile events around the globe, until one color emerges as the clear winner.
Interested in seeing more pink and red gemstone jewelry? Look HERE...