Last month Pantone announced its color of the year to be Cloud Dancer-a balanced white that evokes feelings of serenity.
According to the brand, this color serves as a blank canvas for homeowners and signifies the growing desire for a fresh start.
Cloud Dancer is a discrete hue offering a promise of clarity," says Leatrice Eiseman, executive director of the Pantone Color Institute. "The cacophony that surrounds us has become overwhelming, making it harder to hear the voices of our inner selves. A conscious statement of simplification, Cloud Dancer enhances our focus, providing release from the distraction of external influences."
Every year since 2000, the color experts at Pantone have picked a color that reflects the current cultural climate. Their selection influences product development and purchasing decisions across multiple industries, including fashion, interior design, as well as product packaging and graphic design.
The process of choosing the Color of the Year takes about nine months, with Pantone’s trend watchers scanning the fashion runways, movie sets and high-profile events around the globe, until one color emerges as the clear winner.
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